Every Policy Needs an Off-Ramp

What a political crisis in South-East Asia taught me about saving great companies from slow, silent decay

BUSINESS

Richard Hanson

5 min read

The moral question that changed my thinking

Years ago, working on a project in South-East Asia, I watched a political system freeze. A prime minister facing mounting corruption allegations refused to resign. Protesters filled the capital demanding electoral reform. Political paralysis set in as investigations stalled and the currency plummeted to historic lows.

My boss, a seasoned in-house lawyer, made an off-hand remark over dinner with a local law firm: "Some foreign country needs to give him an off-ramp. Offer him safe harbor somewhere." He offered no further explanation, but I was shocked. How could a lawyer suggest letting someone escape without facing justice?

I wrestled with this for the rest of the meal. The morally satisfying answer - let him face the consequences - was prolonging everyone else's misery. The pragmatic solution - provide an honorable exit - felt like rewarding bad behavior. Yet by the end of dinner, I had resolved the moral tension and could see it with magnanimity. Sometimes the cost of perfect justice exceeds the benefit. Sometimes providing an escape route, counterintuitively, demonstrates strength rather than weakness.

This insight would later revolutionise how I approached corporate compliance.

The metaphor made clear

Think of it like motorway design. Every major route needs regular junctions so drivers can actually get where they want to go. Picture two weary travellers on the M42, desperate for a break. They see the sign for Birmingham at Junction 3 and feel grateful that an exit exists - but decide they would rather push on to Ashby-de-la-Zouch. The point is not whether Birmingham appeals, but that having the option prevents you from feeling trapped on the wrong route.

Organisations need the same principle. Off-ramps are not about abandoning responsibility - they are about maintaining systemic flexibility.

When good rules go bad

Years later, within days of starting a new role, I discovered our digital library had become a monument to bureaucratic archaeology. Nested folders contained version-numbered PDFs, some predating our youngest employees. Half were labelled "mandatory" for everyone from Costa Rican sales executives to Shanghai maintenance crews.

The breaking point came when a frustrated sales director needed three Group-level signatures to sell standard software through a trusted reseller - a transaction our smallest competitor could approve in minutes. When I asked colleagues why this rule existed, I got only shrugs. Nobody remembered its origin. The sales director still had fight in him - I could sense it - but he had learnt that his arguments got him nowhere, so now he just moaned occasionally instead of challenging the system.

That compliance library was not unusual. A commonly cited figure is that the average large company operates under more than 40,000 pages of policies and procedures. I have seen studies which suggest office-based employees spend 20-30% of their time navigating internal processes rather than creating value for customers. Each rule, taken alone, seems reasonable. Together, they form what organizational psychologists call "bureaucratic ossification"—the corporate equivalent of arthritis.

The pandemic's policy paralysis

This rigidity extends far beyond corporate walls. During COVID-19, public health policies demonstrated the same inflexibility. Harvard epidemiologist Marc Lipsitch observed that many measures "stayed in place past their useful life." School closures and travel restrictions that made sense in March 2020 persisted months after data suggested they caused more harm than benefit.

The pattern was predictable. In 1976, Richard Neustadt and Harvey Fineberg studied America's swine flu vaccination campaign - a massive mobilization against a pandemic that never materialized. Their primary recommendation, buried in academic prose but crystal clear in intent: build explicit exit ramps into emergency policies so authorities can reverse course without admitting catastrophic error.

We ignored that lesson. Changing course became politically impossible because it looked like admitting mistakes rather than responding to new information.

The hidden cost of immutable rules

Great companies rarely collapse from single disasters. They die from accumulated micro-failures: a software upgrade deferred here, a redundant approval process there. Each feels too trivial to fight until a nimbler competitor overtakes them at full sprint.

Consider how Nokia dominated mobile phones but could not abandon its profitable hardware-focused model quickly enough when software became king. Or how traditional retailers like Toys"R"Us had the brand recognition and supplier relationships to compete with Amazon, but could not exit their expensive physical store commitments fast enough. These companies possessed the technical knowledge to adapt. What they lacked were organisational off-ramps - ways to gracefully exit profitable but doomed strategies.

The same dynamic plays out in smaller ways daily. Rules that once served a purpose become obstacles when circumstances change. Yet removing them requires someone to admit they are no longer needed - a surprisingly difficult political act within organisations.

Designing policies that can die gracefully

The solution lies not in weaker oversight but in smarter design. Every policy needs built-in mortality - planned obsolescence that treats change as evolution rather than failure.

Risk-averse leaders embrace temporary experiments. A board that might reject a bold new initiative will often approve the same proposal if it includes automatic review dates and clear termination criteria. Promising that something can end makes it easier to begin.

Time-boxed lifespans transform policy maintenance from crisis response to routine care. Instead of permanent rules, create provisional guidance with explicit expiration dates. Emerging areas like artificial intelligence or quantum computing should default to annual reviews. Established domains can operate on three-to-five-year cycles. If a policy matters enough to enforce, it matters enough to schedule its next evaluation.

Structured override mechanisms channel necessary flexibility through transparent processes. Rather than force employees to circumvent outdated rules covertly, empower designated senior roles to grant exceptions with brief written rationales. This transforms rule-breaking from rebellion into data collection. When the sales director needs monthly overrides for standard transactions, the problem is not employee behavior—it is rule design.

Exception analytics reveal when context has outpaced policy. Smart compliance teams track override frequency and reasoning. Patterns emerge: supply chain disruptions requiring procurement flexibility, regulatory changes making certain approvals redundant, market shifts demanding faster decision-making. These insights inform the next policy iteration rather than trigger enforcement crackdowns.

Why flexibility signals strength

This approach may seem permissive, but it actually demands more accountability than rigid rules. When policies include built-in flexibility, decision-makers cannot hide behind "policy prevents it" excuses. They must exercise judgment, document reasoning, and accept responsibility for outcomes.

The psychology cuts both ways. Cautious executives who instinctively resist new initiatives become more open to calculated risks when they know escape routes exist. Knowing you can gracefully retreat makes it easier to advance in the first place.

Contrast this with organisations where policy paralysis forces improvisation underground. Employees develop shadow processes to work around bureaucratic obstacles. Knowledge stays trapped in informal networks. When key personnel leave, their workarounds disappear, leaving successors to reinvent wheels or blindly follow counterproductive procedures.

The bigger picture

The off-ramp principle extends beyond internal policies to strategic decisions. Companies need ways to exit failing products, close underperforming divisions, or pivot business models without admitting fundamental errors in judgment. Leaders who frame adaptation as learning rather than failure create cultures where necessary changes happen swiftly instead of after prolonged denial.

This requires careful communication. When Google shut down Google+ after failing to challenge Facebook, they did not apologize for trying. They celebrated the knowledge gained and resources freed for more promising ventures. When companies like IBM pivot from hardware to services or Microsoft shifts from software licensing to cloud subscriptions, success depends partly on framing these transitions as strategic evolution rather than desperate course corrections.

The compliance paradox resolved

My years finding and being asked to enforce policies I could not defend taught me that effective oversight requires planned obsolescence. Off-ramps are not escape routes from responsibility - they are the circulatory system of adaptive organisations. They allow healthy tissue to remain while enabling surgical removal of what no longer serves the body.

The moral complexity I encountered in that South-East Asian political crisis applies equally to corporate governance. Sometimes the most responsible action is providing graceful exits rather than forcing destructive standoffs. Sometimes admitting that circumstances have changed demonstrates more integrity than defending yesterday's wisdom against today's reality.

The strongest companies are not those with the most comprehensive rule books. They are those whose policies can evolve as quickly as their markets, their competitors, and their customers demand. When circumstances change, adaptation should feel natural rather than like an admission of failure - and that requires building the exits before you need them.